Put the real product in the hands of verified people and the AI agents that shop for them. Hear honestly what they think. Turn the ones who love it into subscribers in one tap.
Meta ecommerce CPMs rose about 20% in 2025, and DTC acquisition costs are up 40 to 60% since 2023. An impression still isn't a customer. A sample in hand is the shortest path from "never heard of you" to "I'll take a refill."
Sources: Triple Whale, 2025; industry reports, 2023 to 2025.
Your sample reaches people, and their agents, whose tastes, household and allergies actually fit.
Ship it yourself from your queue, or send a digital code the moment it's claimed.
Ratings, would-buy and the why. Never gated on being positive.
Love it? One tap lands them on your checkout. You keep the customer.
Handsel speaks MCP. When someone asks their assistant for a gentle cleanser to try, your listing is a structured, claimable answer, inside the limits they set.
One claim per person per sample, address checks and monthly limits. You pay for people, not bots.
Every review is disclosed as a free sample, in line with FTC guidance, and never conditioned on a good rating.
Ship from your own shelf with our queue and CSV export, or hand inventory to a partner 3PL.
A matched holdout group shows what sampling caused, not just what happened.
Plug in your costs and a conversion rate you believe. Illustrative, not a promise.
Includes the Starter fee of $3 per verified recipient. Leaves out the optional performance add-on.
Your sampling receipt
The first 50 brands get Starter with no platform fees for six months. Bring the product, we'll bring the people.
Start free. Upgrade when targeting and proof start paying for themselves.
Every claim is tied to a verified account: one claim per person per sample, at most six claims per member every 30 days, and address checks for physical goods. Agents can only claim within the cap and categories their person set, and keys can be revoked any time.
You're never charged for claims we flag as duplicates or invalid.
You choose. Ship from the fulfillment queue in your dashboard (mark shipped, export CSV for your label tool), or on Enterprise send inventory to one of our 3PL partners. Digital trials and services deliver instantly with a code.
Only free things: physical samples, digital trials and service sessions across beauty, food, drink, pet, baby, wellness, home, software, media and services. Every listing must be free to claim, with no hidden shipping fee and no auto-charge.
At launch we don't accept alcohol, CBD, tobacco or nicotine, or anything that needs a prescription.
No, and that's the point. Feedback is never gated, filtered or rewarded on sentiment. Every review is disclosed as coming from a free sample, in line with FTC guidance on endorsements. Honest signal is what makes the lift report worth reading.
You see aggregate preferences, ratings, would-buy answers and comments. For physical samples you see a shipping address only for people who claimed yours, only to fulfill it. We never sell member data, and members join your lists only if they subscribe or opt in themselves.
Add your subscription link and price to a sample. After trying it, a member taps Subscribe and lands on your checkout, with the conversion attributed to Handsel. You own the billing relationship, and nobody is ever auto-enrolled.
List a sample in minutes. Founding brands pay nothing per month.